Shootproof Upload Folder Structure to Use With Lightroom Plugin
I've been using ShootProof to deliver beautiful online galleries to my wedding and portrait photography clients for about v years.
In that time, I've witnessed the evolution from bones online proofing galleries, to a fully fledged print sales platform that can literally make you lot money while yous slumber.
 | If y'all're in a hurry, | Cheque Toll |
At its core, ShootProof offers a unproblematic, efficient mode for photographers to upload and share their photos with clients, friends or family – see my full review here.
However, using information technology simply to brandish and share your photos is only scratching the surface!
With the powerful features described below, I'll show you how y'all can utilize ShootProof for much more this, saving you more than time and making yous more money in 2022.
Let's dive correct in!
i. Make More Money with Print Sales
ShootProof makes information technology easy for your clients to society prints.
If yous're not comfortable trying to sell prints to your clients in-person, ShootProof"s seamless press feature takes all the pressure level off y'all.
(Even if y'all're a rock star at in-person sales, this feature tin still easily add together more revenue to your bottom line…)
If you're delivering your photos to your clients, then but moving on to the next client… you're missing out on generating additional income via impress sales.
ShootProof makes it really elementary to link your account to one of their professional impress lab partners, based in USA, Canada, Australia, United kingdom and all over Europe.
This ways that anyone who has admission to ane of your online photo galleries, can also order prints and other wall art, then have them delivered straight to their dwelling. You don't even need to lift a finger!
Using ShootProof to handle all your impress fulfillment has 3 huge benefits:
- It's a BIG time saver for you the photographer, since you don't need to take/fulfill whatsoever print orders yourself.
- You'll make more money selling prints and other products that you didn't offering before. The customer is costless to society anything they similar, without your intervention.
- Information technology's much more convenient and easy for the client since they don't demand to deal with y'all. They can even make small paradigm adjustments themselves before placing the society, all within the gallery!
You tin can set your own prices and products which you'd like to sell, and then add mounting or boutique packaging, and fifty-fifty swap files if necessary – see our guide on pricing photography prints here.
If you'd prefer to mitt them in person to the client (always a nice impact), you tin also choose to take the products delivered to your studio.
The manner ShootProof simplifies print sales is just the start, though…
This next tip can really make a large impact to your profits as a photographer, then go on reading!
2. Make More than Money with Email Campaigns
The included ShootProof templates brand setting up email campaigns a breeze.
Then now you have a print lab linked to your ShootProof account, how can you boost your sales even more?
Glad you asked, as this is one of my favourite features! All-time of all, it's super easy to ready up…
When a customer wishes to view a ShootProof gallery you created, they need to submit their email address.
If the client shares the gallery with their friends, family, or entire wedding ceremony invitee listing (best instance scenario!), this means that you lot'll have a big list of e-mail addresses… and many of these people will be interested in purchasing a photo (whether a print or a digital download).
'Email Campaigns' attain out to your gallery visitors automatically at unlike points in the life-cycle of a gallery.
Yous can either create your own campaigns from scratch, then salve them as templates, or employ one of the templates provided by ShootProof.
(I similar to use a combination of both, starting with the template, then tweaking it slightly so information technology matches my vox and make.)
Yous can choose a 'Trigger-Based' Campaign or a 'Date-Based' Campaign – whichever you apply, there are various ways you tin can encourage the gallery's visitors to make a purchase:
- offer an early-bird discount for whatever orders made in the first week after the gallery is viewed
- offer a Xmas gift of 1 gratis print with any order placed in December
- transport a reminder that the gallery is nigh to expire, to encourage final impress orders
The beauty of Email Campaigns is that they can be saved and hands applied to any gallery every bit a template.
Every new client tin can receive the same automated email 'sales sequence' – you lot could have hundreds of automated emails going out every month, without lifting a finger!
This is by far the easiest, about friction-less style to encourage your clients to purchase more than prints or digital downloads from you.
It'south too great for the client to keep receiving discounted offers – only be sure not to spam them!
3. Salvage Time with the Lightroom Plugin
The plugin makes it simple to manage your ShootProof gallery photos from within Lightroom.
This is my favourite feature of the photographer-to-client photo delivery process offered by ShootProof.
Information technology'due south a mode y'all can streamline non only customer deliveries, but likewise your own export, editing and backup workflows.
Using the costless Lightroom plugin, y'all're able to upload images straight to one of your ShootProof galleries, all from within Lightroom.
Galleries are displayed under the 'Publish Services' carte on the left-hand side of the Lightroom panel. Each new gallery becomes a Collection, nestled within a Collection Set.
When you lot're done editing your photos in Lightroom, you but drag them into the Collection that corresponds to your gallery on the ShootProof website.
When y'all hit 'Publish', your images are processed using whatever Export template you normally use (i.eastward. sharpened, resized, renamed, etc), then uploaded automatically to your gallery.
This has iii huge advantages:
- Yous don't need to export separate local JPGs (to your hardrive or external Hard disk drive). This can save time and your calculator's processing power.
- Any edit you brand to an image in Lightroom will be reflected in the client'southward gallery.
- Your collections are backed up in your online galleries,.
The second do good higher up can really salve you a lot of messing around, so let'due south recap what it means:
Any time y'all edit an image, fifty-fifty after you've delivered it to your client, the edits volition be reflected in the client's gallery.
Obviously, you lot tin choose not to 'Republish' the epitome from Lightroom if y'all prefer, but if you're the kind of photographer who likes to keep tinkering with their photos, this tin can be a really useful feature.
It besides means that whatsoever edits to images that the customer requests (when they're already in the gallery, i.e. afterwards you've delivered them) can be made easily – none of this 'changing the file name, re-exporting, deleting the original file, and uploading a new ane' mess!
4. Save More than Time with the Desktop Uploader
Uploading multiple albums at once is a big time saver for busy studios.
The Desktop Uploader is a free download that allows you to upload photos straight to ShootProof from any folder on your computer.
Information technology tin can build nested albums in your galleries from the file construction on your figurer, saving yous tons of fourth dimension.
Why would you want to use the uploader instead of the Lightroom plugin?
Well, the big advantage is that you can upload multiple galleries at once. This is great for those busy times of year when y'all have a huge excess of images to upload, and want to leave them all uploading over night.
It'south also really uncomplicated to use – you merely drag a folder or individual images into the Uploader, and let information technology do its thing.
You can fifty-fifty 'queue upwardly' your uploads by using the Pause button – this is handy if you're not in a strong WiFi zone, paying for your Wifi, or on a aeroplane, etc.
When you get back to your office, you but unpause the uploads and watch every bit they start whizzing up to your ShootProof galleries :-)
5. Deliver Images with Free Digitals
Allow clients to download all gallery images for gratis.
So far nosotros've simply talked almost making more money from your clients via prints or digital downloads.
However, a lot of the time you'll be using ShootProof to simply deliver your clients' images, with everything displayed in an attractive gallery.
Equally a wedding photographer, I used to deliver my clients' images on a fancy wooden USB stick…
I soon got tired of packaging and posting them out, or the times when my client's figurer couldn't read the USB, or when the package got lost in the post… 😢
Digital deliveries are And then much more user-friendly, and using the Free Digital downloads characteristic in ShootProof is simple and efficient.
All I have to do is create a 'Gallery Rule' to allow anyone with the correct PIN to download all their full resolution images at the click of a button.
(You tin can even include a print release, or other notes in each download.)
If you lot're an event photographer, you could easily create a rule that only allows small images to be downloaded for free, and another that encourages visitors to buy the high res versions.
You could fifty-fifty combine this with an automated email entrada which offers a discount to anyone who's downloaded a low-res prototype, to endeavor and encourage them to buy a bigger one, or even a print.
For me though, allowing my clients to download their images easily via their private online gallery is nearly important, and ShootProof allows me to do this in an efficient, professional fashion.
vi. Build Relationships using Vendor Albums
Vendors will exist more than likely to refer you lot if you care for them well!
This benefit is especially good for wedding or event photographers who like to maintain peachy relationships with venues, florists, make-up artists, and any other vendor that'south in need of your photos.
Using ShootProof Vendor Albums can aid brand you money in the long-run, since any vendors you treat well,will be much more likely to recommend you as a photographer to their clients.
As an additional bonus, any images used by vendors bearing your branding is not bad for publicity, and any links back to your site tin can be great for photographer SEO.
Assuasive vendors access and use of your images for free is a great way to strengthen relationships and encourage referrals.
Although some photographers may be a scrap reluctant to share their images without receiving payment, it'southward unremarkably much more beneficial (and thoughtful!) to be generous with them.
Inside your ShootProof gallery, y'all just choose the vendor photos to create a separate 'Vendor Album', which is hidden from your chief customer and all other visitors.
And so you tin can specify a unlike Digital Download 'rule' for the Vendor Album – adding watermarks to images, reducing the image size, including a print release, or even limiting the number of image downloads.
Afterwards that, you tin can fifty-fifty utilise ShootProof's built in e-mail system to send a snazzy 'Your gallery is set' email to each vendor, with all their contacts kept safely in your dashboard.
7. Speed Up Album Building with Favourites
Encourage your clients to select favourites to simplify anthology building.
Edifice albums for nuptials and portrait clients has always been a huge annoyance for me.
Aside from the countless dorsum and forth during the proofing process, merely getting clients to choose their favourite photos, tape their choices somewhere, then send them to me, is unremarkably an inefficient and fourth dimension-consuming process for all involved.
Fortunately, there's a really simple solution: using ShootProof's Favourites system.
Now I simply instruct my client to mark whatever image they'd like to include in an anthology by clicking a star icon, right from within their gallery.
Allowing clients to view only their favourited images from within their ShootProof gallery makes it much easier (for them) to visualise their choice, which in turn makes album proofing more efficient and enjoyable.
Afterwards the client has selected their favourites, they can click the "Favorites" button in the gallery, and then click the "Share Your Favorites" push button to notify yous that their selections are consummate!
Equally an added benefit, you tin can even view the photos your client has chosen as their favourites… from within your Lightroom catalog!
This is enormously helpful when you need to view only the images to be used in an album, so yous tin can edit or export them separately from the remainder of the clients' images.
viii. Encourage Sales with the Package Architect
Experiment with buyer psychology past using a tiered pricing strategy.
The Parcel Builder lets you create neat-looking photography packages in a unproblematic and efficient fashion.
ShootProof Packages are an piece of cake way to encourage clients to order more than in your galleries.
Presenting curated packages reduces the friction of traditional in-person print sales.
With packages, you simplify your client's ownership experience by:
- presenting your top-selling products in a single pre-bundled bundle.
- removing the effort of making your customer create their own production bundle.
- presenting a single up-front price that requires zero mathematics on your client'southward part.
The easier and more than enjoyable you make the experience for your clients, the more sales you're likely to make… and the more the client is probable to refer you to their friends.
Within a few minutes, you tin add pricing to your chosen impress lab to create a custom parcel.
Yous can add both auto-fulfilled items (such as prints and canvases) and self-fulfilled items (such as albums and novelties), to any package.
There'south no more than awkward in-person sales sessions of lengthy back-and-along phone calls – your client is left to build and buy their ain packages in a fun, efficient and interactive experience.
Bonus – ShootProof Disbelieve
Use the coupon lawmaking to save on your first year.
If you lot're ready to outset saving time and money with ShootProof this year, hither'south something you can use right away:
Click here, then enter the promo code SHOTKIT25 to salve a massive 25% off your get-go 12 months.
(Yous can check out the regular pricing here to come across exactly how much you'll be saving.)
Just make sure you click the small blue text 'Take a promo code' so y'all can enter information technology.
Last Recommendations
I didn't intend for this article to exist 1 big sales pitch for using ShootProof, but in all honesty, information technology's just one piece of software that I can't do without for my work as a lensman.
It saves me a ton of time each month, and allows me to make a bit of actress passive income with very niggling effort at all.
Even if you don't intend to sell your photography, I still recommend you utilise ShootProof to display your photos in cute galleries, and share them with friends and family.
Disclaimer: All recommendations are impartial and based on user experience, with no bias to the products or the make. The products in this post may incorporate chapter links.
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Source: https://shotkit.com/time-money-shootproof/